Gift cards bring in new business:Imagine this: You're at a party, and everyone is focused on
one person opening gifts. When they open your gift card,
everyone oohs and aahs, and anyone who doesn't know
your business, suddenly wants to.

More than 60% of gift card recipients
spend more than their card amount:Whether the gift recipient uses the funds or not,
you've made a sale. And the majority of recipients
will spend more than the gift amount.